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Woods Valldata

Case Study

Woods Valldata is a leading fundraising services provider – offering charities a full spectrum of outsourced fundraising services.

CHALLENGE

Having recently undergone a rebrand with Resolution Design, Woods decided it was the perfect opportunity to overhaul their presentation template. The challenge was to create a comprehensive template that would bring better brand consistency and accuracy to internal presentations, whilst also giving the team the flexibility to present their ideas/data in a way that suited them best.

Putting people at the
heart of presentations

Halo Present Logo

OBJECTIVE

Our goal was to utilise Woods’ new identity and assets to create a template that would not only elevate their future presentations, but also help to strengthen their brand and foster a sense of trust amongst their current and future partners. The objective for the Lowdown presentation was to distil the data and findings in a way that would allow their charities to understand the individual giving fundraising world around them and look at the trends moving forward.

Approach and Strategy

Before starting the development of the template, we focused on understanding the usage and limitations of the current template, aiming to identify areas for improvement. This strategy phase was crucial for mapping out a template structure that would meet the needs of users and their audiences effectively, ensuring optimal outcomes.

By integrating brand guidelines directly into the template, we placed a strong emphasis on incorporating essential brand elements along with customizable slides. This strategic incorporation ensures that all presentations maintain a consistent representation of the brand, aligning closely with our overarching goal of creating a more effective and brand-cohesive template.

OUTCOME

Following the supply of their new template, Woods have reported that brand consistency is at an all time high, with the team finding the template easy to use and broad enough to cover the various need cases of individual users.

Following the delivery of their recent Lowdown presentation, they received overwhelmingly positive feedback, especially regarding the clear and digestible presentation of detailed data, which facilitated reflection and planning.

“Halo Present are a wonder of PowerPoint. They make our presentations look so professional and engaging. But what we really love about working with the team is that they’re able to quickly interpret and understand our brief to make the end result better than we could ever have anticipated. When you’re busy and you work with people who ‘just get it’, it makes getting a project out the door that much easier.”

Helen Halahan | Head of Marketing, Woods Valldata

If you’d like to talk to us about how we can elevate your presentations, contact Nikki@halopresent.com

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