Woods Valldata is a leading fundraising services provider – offering charities a full spectrum of outsourced fundraising services.
Having recently undergone a rebrand with Resolution Design, Woods decided it was the perfect opportunity to overhaul their presentation template. The challenge was to create a comprehensive template that would bring better brand consistency and accuracy to internal presentations, whilst also giving the team the flexibility to present their ideas/data in a way that suited them best.
Our goal was to utilise Woods’ new identity and assets to create a template that would not only elevate their future presentations, but also help to strengthen their brand and foster a sense of trust amongst their current and future partners. The objective for the Lowdown presentation was to distil the data and findings in a way that would allow their charities to understand the individual giving fundraising world around them and look at the trends moving forward.
Before starting the development of the template, we focused on understanding the usage and limitations of the current template, aiming to identify areas for improvement. This strategy phase was crucial for mapping out a template structure that would meet the needs of users and their audiences effectively, ensuring optimal outcomes.
By integrating brand guidelines directly into the template, we placed a strong emphasis on incorporating essential brand elements along with customizable slides. This strategic incorporation ensures that all presentations maintain a consistent representation of the brand, aligning closely with our overarching goal of creating a more effective and brand-cohesive template.
Following the supply of their new template, Woods have reported that brand consistency is at an all time high, with the team finding the template easy to use and broad enough to cover the various need cases of individual users.
Following the delivery of their recent Lowdown presentation, they received overwhelmingly positive feedback, especially regarding the clear and digestible presentation of detailed data, which facilitated reflection and planning.
If you’d like to talk to us about how we can elevate your presentations, contact Nikki@halopresent.com