Closing the Digital Skills Gap with Interactive Learning

In recent years, there has been a noticeable increase in the demand for interactive learning (eLearning) presentations from both our longstanding and new clients. Undoubtedly, the pandemic played a crucial role in driving this, as individuals looked for flexible learning options that could accommodate their busy schedules and deliver impactful results. However, even after lockdown was lifted and restrictions eased, we saw this trend continue.

According to a recent study by Econsultancy, there is currently a digital skills gap within many organisations. One of the biggest challenges uncovered is that employers and employees alike are identifying a need for training across numerous areas such as marketing and ecommerce.

83% of organisations polled said that “their growth depends on rapidly evolving their employees’ skills/capabilities to meet emerging customer and business needs”.

Interestingly, the study goes further to claim that a company obtaining a singular learning solution will limit their growth potential. It states that “companies that invest in multi-modal learning and development are more than twice as likely (57%) than their peers to say their employees have the necessary digital skills to meet business goals”.

We firmly believe that interactive learning must be among the primary options on offer. This is because it allows for far more flexibility; and when learning at one’s own pace, it leads to a deeper understanding of the subject matter. In fact, Leftronic reports that 58% of workers prefer to learn at their own pace.

Our interactive learning presentations transform this learning setting into an experiential one, which according to the article, makes it “meaningful, stronger, and durable”. In fact, a study from Prezi showed that 68% believe of people that interactive presentations make the content more memorable.

But don’t just take it from the business leaders being polled – employees themselves agree. “Employees at companies that deliver multiple types of learning are 68% more likely to say that they find learning opportunities to be of a tangible benefit to their jobs.”

When addressing the digital skills gap, integrating interactive learning opportunities emerges as a strategic and effective solution. These versatile learning options offer individuals the freedom to progress at their own pace while benefitting from increased engagement and improved retention through interactivity.

For businesses, this approach holds immense value, as it empowers employees with vital skills necessary for optimal performance and meaningful contributions to organizational objectives. By providing accessible and convenient learning experiences, employees acquire the expertise to excel in their roles, leading to greater efficiency in achieving business goals.

Ultimately, interactive learning serves as a powerful catalyst in closing the digital skills gap and cultivating a workforce that is skilled, motivated, and adaptable. It positions businesses for success in an ever-evolving digital landscape, securing a competitive advantage in the modern world.

Steve Alford

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